Self-confidence is undisturbed calm welling from a quiet arsenal of knowledge and inner strength. It is full trust, reliance or faith in one’s own capabilities. The truth is, if you don’t believe in yourself first, no one else will. It takes a certain level of confidence and unshakeable belief in a one’s own dream to launch into the unknown of entrepreneurship. It’s not always a confidence devoid of fear, but one that takes the leap in spite of fear.
Yet, even though countless success-seeking entrepreneurs have dared to pursue their dreams, low self-confidence remains a major Achilles’ heel for some.
Without confidence, an entrepreneur’s success is doomed to a sluggish or non-existent rise.
As an entrepreneur, the ability to confidently articulate your value proposition to one person or a large audience will build you more relationships, acquire you more clients and close you more deals than a self-effacing demeanour that inspires little confidence in potential investors or clients.
The late American business leader and philosopher, Jim Rohn, said, “If you just communicate, you can get by. But if you communicate skilfully, you can work miracles.”
There are three vital things every entrepreneur must consider in the business planning process; branding, pricing and marketing. A business that is able to confidently, skilfully and consistently convince its target audience to buy into its brand is more likely to generate both profits and a loyal following than one that struggles to build a connection.
Sales consulting firm, The Bridge Group, in a study, found that it takes an average of seven touches to convert a “suspect” (potential client) to a “prospect” (willing to consider making a purchase). In more complex sales processes it takes between nine and eleven touches – and sometimes more – before a deal is closed. As an entrepreneur, this means not giving up on marketing too early in the relationship-building process.
An effective marketing strategy is the lifeline of any and every enterprise. Without marketing, a business is virtually invisible. And without confidence in one’s own vision or brand, it’s impossible to deliver a convincing message that converts prospects to clients.
Confidence grows with experience and accomplishment. Whether you’re an aspiring, new or established entrepreneur, remember that success is a journey and every achievement serves as an anchor to remind you that nothing is impossible with confidence, focus and resilience.