“Believe in yourself! Have faith in your abilities!
Without a humble but reasonable confidence in your own powers you
cannot be successful or happy.”
Norman Vincent Peale
Self-confidence is undisturbed calm welling from a quiet arsenal of knowledge and inner strength. It is full trust, reliance or faith in one’s own capabilities. It’s often said, “If you don’t believe in yourself first, no one else will.” It takes a certain level of confidence and unshakeable belief in a one’s own dream to launch into the unknown of starting a business or becoming an entrepreneur. It’s not always a confidence devoid of fear, but one that takes the leap in spite of fear.
Yet, even though countless success-seeking professionals have taken the leap from full-time or part-time employment and dared to pursue their dream of starting a business, low self-confidence remains a major Achilles’ heel for some. Without confidence, an entrepreneur’s success is doomed to a sluggish, if not non-existent, rise.
The late American business leader and philosopher, Jim Rohn, said, “If you just communicate, you can get by. But if you communicate skilfully, you can work miracles.”
There are a few vital things every entrepreneur must learn how to communicate. One of them is value proposition. A business that is able to confidently, skilfully and consistently convince its target audience to buy into its brand is more likely to generate both profits and a loyal following than one that struggles to build a connection by sharing its unique selling point.
As an entrepreneur, the ability to confidently articulate your value proposition to one person or a large audience will build you more relationships, acquire you more clients and close you more deals than a self-effacing demeanour that inspires little confidence in potential investors or clients. Being able to share who you are, what you do, who you work with and the value you bring to your clients will often set you apart from those who avoid sharing for fear of being judged or fear of failing.
Sales consulting firm, The Bridge Group, found out in a study that it takes an average of seven touches (contact and communication with your target audience) to convert a “suspect” (potential client) to a “prospect” (willing to consider making a purchase). In more complex sales processes it takes between nine and eleven touches – and sometimes more – before a deal is closed. It can feel daunting if you do not see an immediate response to your efforts but as an entrepreneur, this means not giving up on sharing your offering or value proposition too early in the marketing and relationship-building process.
Marketing and relationship-building are the lifeline of any and every enterprise. Without them, a business is virtually invisible. And without confidence in one’s own vision or brand, it’s impossible to deliver a convincing message that converts prospects to buying clients.
Confidence in business grows with experience and accomplishment. Whether you’re an aspiring, new or established entrepreneur, remember that success is a journey and every achievement serves as an anchor to remind you that nothing is impossible with confidence, focus and persistence.
Is clearly articulating your value proposition an issue for you? Do you need help clearly defining your brand message so you can confidently reach and connect with your target market or ideal client? Register for the information-packed CONNECT.CONVINCE.CONVERT webinar taking place on Monday 17th April 2017.